Human-Crafted ChatGPT Super Bowl Ad: Debunking AI Fears and Revolutionizing Creativity
OpenAI’s First-Ever Super Bowl Commercial: A Celebration of Human Creativity
For the first time, OpenAI has purchased a Super Bowl ad slot, showcasing its ChatGPT technology in a 60-second commercial that cost around $14 million. The ad, titled "The Intelligence Age," features a stunning black-and-white pointillism-style animation that highlights humanity’s greatest inventions throughout history, from fire to space exploration, and culminates with the arrival of AI.
No AI in Sight
While you might assume that OpenAI would have used one of its own AI tools, like its video generator, Sora, to create the commercial, the animation was actually produced entirely by real people. According to Kate Rouch, OpenAI’s CMO, Sora and other OpenAI tools were used to prototype ideas, but none were used for the actual creation of the animation. Rouch emphasized that this is a celebration of human creativity and an extension of human creativity, which is why the company opted not to use AI in the creation process.
A Unique Approach
It’s an interesting approach, considering that an ad made entirely using OpenAI’s products would have been a great showcase to a worldwide audience. While I can see the thinking behind the company’s approach, I’m still a little surprised that it didn’t take this opportunity to show what its products can do.
Breaking News and More
At the same time the Super Bowl ad aired, OpenAI CEO Sam Altman dropped a new blog post highlighting three observations regarding AGI (artificial general intelligence) and how it can benefit humanity. While AGI is still a while away, OpenAI’s ad will likely open up ChatGPT to an even bigger audience with an estimated 130 million viewers in the US alone.
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The "Intelligence Age" ad is a stunning showcase of human creativity, and it will likely generate a lot of buzz around OpenAI’s ChatGPT technology. As the company continues to push the boundaries of AI, it will be interesting to see how it chooses to showcase its products in the future.
