Unlock Lucid’s Ambitious Expansion: Diversifying into Parallel Car Sales and Supply

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The Future of EVs: Can Lucid Be the "Intel" of Electric Vehicles?

Lucid Motors has made waves in the EV world with their innovative electric vehicles, but don’t be surprised if their sights are set much higher. As CEO and CTO Peter Rawlinson once said, they’re aiming to be the "Intel" of the automotive industry.

So, What is Intel?

For those unaware, Intel is one of the largest tech companies in the world, known mainly for their chip and processor tech. Rawlinson wants to replicate this by making Lucid the go-to provider of EV powertrains and battery technology for other auto manufacturers.

Why Licensing Instead of Building Your Own?

By focusing on licensing, Lucid can benefit from an adaptable business model, allowing them to pivot as needed in an ever-changing retail landscape. This includes providing EV components to mass-market auto manufacturers struggling to transition from traditional gas guzzlers. Lucid would be the unsung hero providing the tech necessary for these auto giants to take the leap to electric.

The Visionaries’ Words:

"I’d love it to be 20-80. Twenty percent doing cars, 80 percent licensing. Because the vision I have for Lucid is just as there’s an Intel inside your laptop, there’s a Lucid inside a Honda or a Toyota."

So, what can we expect to see from this ambitious plan?

Current Endeavors:
Lucid isn’t new to licensing. In the past, they’ve worked with the Formula E racing series and currently collaborate with Aston Martin on an electric model. As Rawlinson envisions it, automakers would manufacture components under license but require Lucid’s software expertise to make everything work seamlessly together.

Reality Check:

While the ambitious plan is to have 20% of revenue come from doing cars and 80% come from licensing, Rawlinson admits that time will tell what the future truly holds.

What Can We Expect Going Forward?
As Lucid continues to ride the waves of innovation, what does the future hold for these visionaries of the EV space? Only time will tell as they navigate through the ever-shifting landscape.

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