The Secret Behind VW’s Mysterious New Trademark?

What’s in a name? Especially when it’s a seemingly unpronounceable phrase like ID.EVERY1, filed recently by Volkswagen at the European Union Intellectual Property Office?

With the German automaker’s aim to revolutionize the electric vehicle (EV) market, their ID series, now robust and diverse, invites speculation. As CarMoses discovered, many theories surround ID.EVERY1, and there’s a plausible explanation, supported by previous happenings within Volkswagen.

The Not-So-Innocent Looking Name

Perhaps ID.EVERY1 will spearhead a rebranding approach, re-energized marketing strategy with a catch phrase or slogan (think ID-series, think it’s not new).

• ID as Standalone?
  ID could possibly distance itself from its parent brand by becoming a more prominent standalone subdivision, allowing focus on innovative ventures.

Possible Car Names, IDs, or Trucks?
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• Three or Seven-Seated SUVs are possible (although ID.Buzz already exists – a retro electrical bus).

Even a Three Row Electric Vehicle concept is within purview (see ID.Buzz).

Electric Buses
or Trucks? Might ID.EVERY1 belong? VW recently opened a design application for ID-branded Electric trucks.

VWs Delayed or Canceled Options

• Cancelation of the costly ID.7 sedan, especially with North America’s decreasing appetite for EV, might imply resource reallocation.

What ID.EVERY1 really means remains

So, which possible interpretation fits perfectly? Guess!

• • Or government-issued Id card?

Why not?

Are we in?
Are you done?
Are There More Ideas Waiting?

As more information trickles in, I’ll follow each lead as meticulously as Volkswagen

• Do It Yourself!
  Stay tuned and comment below

Are you the driving force for making this possible?