Unlock The Unbeatable Deal: Get the Samsung Galaxy S24 Ultra at Full Price from Samsung

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The Wait is Over: Samsung Galaxy S25 Series is Here, But What About the S24 Ultra?

After months of anticipation, the Samsung Galaxy S25 series has finally arrived, with the Galaxy S25, Galaxy S25 Plus, and Galaxy S25 Ultra hitting store shelves and customers’ doorsteps. The wait is finally over.

As someone always on the lookout for a great tech deal, I’ve been holding out hope for a piece of news about a different Galaxy smartphone – for the past few weeks, I’ve been waiting for an official price reduction on the Samsung Galaxy S24 Ultra. Could this be the price drop we’ve all been waiting for?

The truth is, it’s standard practice for phone makers to reduce the price of their older models as new flagships take center stage, in recognition that these erstwhile pack-leaders are no longer at the cutting edge of technology or the company’s smartphone lineup. However, at the time of writing, the Samsung Galaxy S24 Ultra remains on sale from Samsung directly at full price in the US and UK.

I must admit, I’m a little perplexed by this decision. Is Samsung suggesting the Galaxy S25 Ultra and Galaxy S24 Ultra are of equal value? That wouldn’t make much sense if they want people to see the Galaxy S25 Ultra as the shiny, new, AI-powered device that it is. Perhaps Samsung is banking on more selective customers, who prefer the sharper design and exclusive colors of the Galaxy S24 Ultra, being willing to shell out to get these features. But that doesn’t quite add up, as Samsung is now drastically undercut on the Galaxy S24 Ultra by third-party retailers.

Some have speculated that the continued listing of the Galaxy S24 Ultra at full price could be a last-minute cash grab as stocks dwindle. While Samsung doesn’t leave any signs of this on the Galaxy S24 Ultra’s various international landing pages, the absence of certain storage configurations suggests a "while stocks last" situation is at play.

Is it just the S Pen?

The Galaxy S24 Ultra does have a stylus-shaped ace up its sleeve over the Galaxy S25 Ultra – a Bluetooth-enabled S Pen. The Galaxy S24 Ultra’s stylus can function as a remote control for One UI, the camera app, and other gesture-based commands, while the Galaxy S25 Ultra cut this connectivity, leaving many Samsung fans dismayed. A petition to bring back Bluetooth connectivity to the S Pen has already gained thousands of signatures.

While I’m not suggesting that Samsung is charging a premium for the Bluetooth S Pen by keeping the Galaxy S24 Ultra at full price, this sole example of the older phone having a hardware advantage does highlight the feature disparity between the two equally-priced devices. The Galaxy S25 Ultra packs a custom Snapdragon 8 Elite for Galaxy chipset, a 50MP ultra-wide camera, and a new Personal Data Engine hardware core for AI and security, while the Galaxy S24 Ultra relies on a Snapdragon 8 Gen 3 for Galaxy chipset, a 12MP ultra-wide camera, and no such core.

So, if you’re in the market for a top-end handset directly from Samsung, be sure to check out our Samsung Galaxy S25 Ultra review and our Samsung Galaxy S24 Ultra review to make sure you’re getting the one you want.